Our History

A PROVEN TRACK RECORD OF GROWTH AND SUCCESS

Marketlyn’s leadership team brings decades of experience as founders and senior leaders within the financial services industry.

1988

Held executive management roles in
$500 million management-led
leveraged buy-out

Industry leader in credit card
innovations

No annual fee
Low introductory rates
Balance transfer
Partner credit card marketing

Acquired first-ever credit card
account online in partnership
with AOL

Developed industry-leading, data-driven,
omni-channel, direct marketing
capabilities

$1 billion annual customer
acquisition marketing budget
1+ million new customer accounts
per year
350+ marketing and analytics
professionals

Top performing stock on New York
Stock Exchange – 1993

Managed over 2,000 card
partnerships, including
Southwest Airlines, United
Airlines, and Marriott Hotels

Helped grow First USA to
become a $70 billion card issuer
and the largest issuer of Visa
cards in the world

Delivered a financial services
industry-leading annual return rate
of 83% (1992-1997)

Helped position First USA to be
acquired by Bank One for $8 billion,
the largest financial services
transaction to date

Launched Wingspan Bank, one of
the first internet-only banks as a
subsidiary of Bank One

2000

Co-founded Juniper Bank,
a de novo partnership-based
credit card bank

Raised over $250 million
in private equity

Delivered strong growth in a
mature and competitive market

Introduced first-of-its-kind product
features:

Account alerts
Money transfer
Mobile account access

Launched over 40 award-winning
card partnership programs, including
Apple, US Airways, and UBS

Sold Juniper to Barclays at 15%+
market premium, providing Barclays
an entrée into the U.S. credit card
market

Led Juniper/Barclays to become
the 7th largest bankcard issuer in
the U.S.

2007

Founded Marketlyn

Pioneered the “at-risk” direct mail
model, with a performance-based
funding structure

Funded over $200 million in
acquisition costs for bank clients

Funded acquisition costs to drive
over $13 billion in loans for bank
partners since founding Marketlyn

Co-created a financing program
for a leading consumer electronics
product that has financed nearly 5
million units

Launched NitroCollege.com, a
student loan aggregator site, and
NitroScore, a proprietary calculator
to help students and parents
calculate and forecast college
expenses and student loan debt

Nitro is a reputable content provider
to news sources and numerous top
colleges and universities

Developed the MarketlynScore, Marketlyn’s
proprietary propensity score that
enables the effective targeting of
prospects for various consumer
credit products